"We want women to feel like they don't need permission to show their own style. For us, it will always be about promoting creativity without contingencies." Directors Melanie Purcell and Lauren Gocher named SNDYS after their favorite day of the week, Sunday, where they would spend time with family and discover new creative outlets. SNDYS offers edgy and affordable styles that don't just follow trends, but start them. Based in Sydney, Australia, SNDYS is bold and unapologetically feminine. Expect matching lounge sets, floral maxi dresses, and timeless outerwear.
