Appeal Lotion

Appeal Lotion is a soothing lotion specially formulated for skin that feels dry, delicate, or easily irritated. Enriched with Brown Sugar Extract, Licorice-Derived Ingredients, Witch Hazel Extract, and other botanical extracts, this gentle formula helps calm the skin while replenishing moisture for a healthy-looking complexion.

Infused with Sodium Hyaluronate and skin-conditioning plant extracts, Appeal Lotion helps support the skin's natural moisture barrier, leaving the skin feeling comfortable, balanced, and hydrated. Suitable for use on both the face and body, it provides gentle daily care for sensitive or easily stressed skin.

Key Features

Made in	Japan
Color	100ml
Catalog No.	1137986370

Highlights

• A soothing lotion specially formulated for skin that feels dry, delicate, or easily irritated.
• Enriched with Brown Sugar Extract, Licorice-Derived Ingredients, Witch Hazel Extract, and other botanical extracts, this gentle formula helps calm the skin while replenishing moisture for a healthy-looking complexion.
• Infused with Sodium Hyaluronate and skin-conditioning plant extracts, Appeal Lotion helps support the skin's natural moisture barrier, leaving the skin feeling comfortable, balanced, and hydrated.
• Suitable for use on both the face and body, it provides gentle daily care for sensitive or easily stressed skin.
• Soothes Delicate Skin.
• A blend of Dipotassium Glycyrrhizate, Witch Hazel Extract, Perilla Leaf Extract, and Rosemary Extract helps comfort skin that feels dry or easily irritated, leaving it feeling calm and refreshed.
• Helps Maintain Skin Comfort.
• Formulated with Brown Sugar Extract and Garden Balsam Extract, this lotion helps minimize the feeling of discomfort caused by dryness and supports a healthy-looking, balanced complexion.
• Hydration & Moisture Barrier Support.
• Enriched with Sodium Hyaluronate and Lemon Fruit Extract, the formula helps replenish moisture and support the skin's natural moisture barrier, leaving skin soft, smooth, and comfortable.
• Ideal For:
• Those experiencing severe dryness or flaky skin.
• Those with delicate or easily irritated skin.
• Those concerned about visible redness caused by dryness.
• Those whose skin feels uncomfortable after using skincare products.
• Those whose skin is affected by seasonal changes or environmental stressors.

How to use

• Apply to clean skin after washing the face or body.
• Gently smooth an appropriate amount over the desired area until fully absorbed.
• For best results, use as the final step of your skincare routine to help keep skin feeling comfortable and well-hydrated.

Ingredients

Water, BG, Glycerin, Pentylene Glycol, Sodium Hyaluronate, Perilla Leaf Extract, Brown Sugar Extract, Plantain Extract, Rosemary Leaf Extract, Witch Hazel Leaf Extract, Balsam Extract, Lemon Fruit Extract, Dipotassium Glycyrrhizate, Methylparaben, Propylparaben

Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging.

Part of the Japan Beauty Corporation that originally began as a salon business in the 1980s, POLICY was eventually launched in 1993 as a skin care brand that helps women improve their individual beauty. With its formulations built around the brand's proprietary gel derived from marine, plant and other sources, and then combined with carefully selected, skin-friendly actives, POLICY's products gently tackle common skin issues. POLICY has since expanded its offerings beyond skin care to also include makeup, body care, hair care and supplement products, to help anyone enhance their natural beauty while supporting overall wellness. YesStyle is an authorized retailer of POLICY.